Firm / Ecomma Desk

Ecomma Desk.

Notes from the people running the portfolio: deals reviewed, operations changed, diligence lessons, and the markets Ecomma is watching.

More from the desk

What the team is writing on next.

Topics the investments and operating teams are working into full notes, drawn from real deals, diligence, and portfolio work.

Operations

Cutting a creative-test cycle from 28 to 9 days.

How the operating team tightened the brief, cadence, and reporting loop before scaling a campaign.

Coming soon
Market

Where the next acquisition cohort is coming from.

Category mix, seller motivation, and the signals the investments team watches before a first call.

Coming soon
Investments

The four-question diligence call we do not skip.

Channel concentration, supplier exposure, working capital, and founder transition. The order matters.

Coming soon
Operations

What broke in a holiday season and what changed.

Inventory planning, supplier accountability, and the operating playbook update that followed.

Coming soon
Investments

The difference between a good business and a clean handoff.

Why documentation, reporting rhythm, supplier transferability, and support scope change buyer confidence.

Coming soon
Market

How category pressure shows up before valuation.

A market-read format for demand shifts, channel costs, and category-specific diligence questions.

Coming soon

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