Firm / Company

The people running Ecomma.

Ecomma buys, sells, and operates ecommerce businesses. These are the people who run it: founders, leadership, and the operating bench.

Founders

Wieger Sietsma

Wieger Sietsma

Co-Founder

We look for businesses with real upside, then move fast to unlock it.

Bawar Ahmad

Bawar Ahmad

Co-Founder

Time kills value, you either go fast or you don't.

Leadership

Gunnar Skoog

Gunnar Skoog

Chief Executive Officer

Experience compounds — the right counsel at the right moment changes outcomes.

Vivekk Nigam

Vivekk Nigam

Chief Operating Officer

Growth is not guesswork, it is testing, learning, and scaling what works.

Leo Vainio

Leo Vainio

Chief Commercial Officer

Great sales comes from trust, speed, and understanding what truly moves the buyer.

Wassim Moumneh

Wassim Moumneh

Chief Marketing Officer

Stop optimizing for applause. Optimize for the kill. If the telemetry doesn't show you bleeding the competition's market share, you're just financing a hobby.

Maksim Nelepa

Maksim Nelepa

Head of Investments

Every acquisition is a thesis — validate fast, commit fully.

Taha Mazkoor

Taha Mazkoor

Director of Portfolio Growth

Portfolio value comes from discipline, accountability, and relentless optimization.

Rukkaya Gora

Rukkaya Gora

Head of Finance

Clear numbers build clear decisions.

Vision, mission, values

What the firm is built to do.

Vision

Ecommerce businesses change hands on rails Ecomma owns.

Buying, selling, and operating a business becomes more structured, more transparent, and easier to support after handoff.

Mission

Run the business through the hold.

Ecomma operates businesses instead of waiting for a future owner to do all the work. Operations, marketing, reporting, and growth stay close to the firm.

Values

Four things we hold.

  • Operate, do not advise.
  • Evidence over narrative.
  • Clean transitions.
  • Systems compound.

Talk to the firm directly.

Company questions, buyer context, seller fit, partner capital, and operating support can all route from one conversation.

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