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An innovative eyewear brand, launched in a fiercely competitive industry and sought to stand out in the crowd. During the era when work-from-home became the new norm, they emerged with a unique product – glasses that alleviate eye strain. Their mission was to be the brand of choice not only for the domestic scene but also for the nocturnal souls of a specific country.
In the face of stiff competition, the brand quickly became a success, thanks to their strategic approach of collaborating with influencers. They were not just creating a brand but a loyal customer base, that remained strong even as people started to transition back to office work. This was no easy task, but they met the challenges head-on, ensuring that their brand could thrive in all circumstances.
Through their relentless effort, Blue Light Glasses illuminated the eyewear market with a promising new trend, capturing the attention of new customers and keeping them coming back for more. Their story is one of resilience, innovation, and strategic marketing, all of which contributed to their growing success.
We ran highly targeted Facebook ads that focused on the pain points of our target audience, such as the importance of not having a boring wall to create better improving living quality. Using our unique High Frequency Media Buying Strategy, we were able to scale the winning ads swiftly and kill the losers one.
Using a fast creator network, we were able to improve our ad performance and social proof by leveraging creators worldwide posing as the fases of our brand.
We used email marketing to nurture our leads and encourage them to make a purchase. Testing rigorously with multivariate methods, we are able to maximise open & click rates resulting in a ROI of 28 on our email spent.
Looking back at our swift growtH, it’s evident that we’ve left an indelible mark in a relatively short period. Thanks to our devotion to superior quality, inventive marketing tactics, and a thorough understanding of our consumers, our eyewear store has experienced exponential growth.
Regardless of the stiff competition from household names, we’ve made a significant dent in the industry. We’ve firmly rooted ourselves as a trailblazer in the eyewear market, impressively penetrating the market and reaching consumers citywide and beyond.
Our collaborations with notable celebrities and the strategic utilization of new advertising channels by our adept new owner have been key to our rapid and overwhelming success.
Ultimately, our store’s triumph underlines our steadfast dedication to superior quality and excellence. We deeply appreciate the support of our loyal customers and the relentless efforts of our team. We look forward to further growth and innovation in the coming years, cementing our position as a leader in the eyewear industry.
