Case: Canvas Art

Our Background

An online canvas store that sold art paintings such as Banksy, Pop Art, and Minimalistic design. The business started in 2019 by two art enthusiasts who had a passion for art and a desire to make high-quality design more accessible to art lovers around the world.

A highly competitive market where large, established players dominated the industry. They needed to find a way to stand out from the crowd and attract new customers to their store.

We took the business over in 2020 with one goal in mind: to dominate the art market.

Strategy

The future

The sale of the business was completed in less than two months, and we were able to achieve a multiple of 2.5, which was higher than the industry average. We attribute this success to the advertising, content marketing, email marketing, and CRO strategies that we had implemented, which had created a strong and profitable brand. On top of this, to this day, a great operator and advertiser are running the store while the new owner is unleashing their vision on the brand.

Since the sale, the store has continued to grow and thrive under the new ownership. The new owner has expanded the product line, improved the website’s design and user experience, and invested in new marketing channels to attract more customers.

In conclusion, the success of the brand o is a testament to the power of paid advertising, content marketing, email marketing, and CRO strategies in growing an ecommerce brand. These strategies not only helped us grow the business but also made it an attractive asset for potential buyers, leading to a successful sale and continued growth under new ownership.